Has BigCereal killed its brand mascots? Grrrrreat!

21 Jul

I don’t like breakfast cereal, and I don’t personally particularly care strongly one way or another, but if this is real, an interesting trend to be sure, and one wonders why.

Perhaps pre-emptive, against people deciding they’re problematic or unWoke later?

Either way, can’t say that I think it’s bad that something that mostly was meant to appeal to children is gone.

Adults in households shouldn’t be buying shit because their kids scream at them to do so; any marketing that appeals primarily to those who aren’t making the purchasing decisions themselves, disappearing, can’t be a bad thing…

In fact, I think I’m in favour of this, the more I think about it, even if it was done out of various fears.

Still, I only like a couple of cold cereals, and eat them less than once a month, only at others’ houses primarily…

So it won’t affect me…

P.S. Remember: any animated characters like Tony the Tiger can be used to push Pozz, so best to axe them.


Posted by on July 21, 2021 in America, business, good news, The Kulturkampf


10 responses to “Has BigCereal killed its brand mascots? Grrrrreat!

  1. fuzziewuzziebear

    July 21, 2021 at 10:43 pm

    I guess they all end up on the Isle of Misfit Toys with Rudolf and his buddies?

  2. jorgen b

    July 21, 2021 at 11:22 pm

    How am I supposed to know what Kellog’s Zucaritas is without a cartoon mascot? Did it used to be a cartoon Zuckerberg Android face?

    • Will S.

      July 21, 2021 at 11:33 pm


      I assume that’s Spanish for ‘Frosted Flakes’, just ‘Sugary Feminine Things” or something, lol.

      Again, don’t eat that crap! 😉

  3. Will S.

    July 21, 2021 at 11:52 pm

    Is this just in Mexico?

  4. feeriker

    July 22, 2021 at 2:50 am

    How about a contest to come up with new mascots that are more reflective of the times?

    For starters, how about “J.D.” (for “Juvenile Diabetes”), a nerdy little obese kid who eats too much HFCS-laden breakfast cereal?

    Or “Latchkey Leanne,” an obese little girl (daughter of a working single mom?) who eats breakfast cereal 2.5 times per day because she’s on her own and can’t cook.

    These two could probably be logos for multiple General Mills cereals.

    Maybe change “Trix” to “Trans” and create some kind of weird hermaphroditic creature as a logo to replace the rabbit.

  5. elspeth

    July 22, 2021 at 7:43 am

    This was a trend that began in Europe. Some country (U.K., perhaps) banned cartoon characters on cereals as a way to curtail childhood obesity. I’ll the logic of that marinate for a minute, LOL.

    Kelloggs has already begun quietly removing characters in Mexico’s supply of cereal, so it’s not a surprise if the trend is spreading.

    Let’s see if it produces the purported effect…

    • Will S.

      July 22, 2021 at 10:33 am

      I wondered if this was Mexico; seem to be some Spanish-language boxes…

  6. elspeth

    July 22, 2021 at 7:44 am


    I’ll let the logic og that marinate for a minute.


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