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Why Brooks Brothers, one of the most iconic American Brands of all time, filed for chapter 11 bankruptcy recently

11 Jul

Go woke, go broke…

 

15 responses to “Why Brooks Brothers, one of the most iconic American Brands of all time, filed for chapter 11 bankruptcy recently

  1. electricangel

    July 11, 2020 at 6:13 pm

    “They refused to capitalize on their unapologetic nature as an American corporation.”

    Get woke, go broke. I hope someone saves the shirts line.

     
    • Will S.

      July 11, 2020 at 6:26 pm

      A sad tale, for such an iconic company…

       
  2. nuke1189

    July 11, 2020 at 6:22 pm

    Fascinating read. Pretty much a page right out of Brian Niemeier’s discussions of the Death Cult on his blog. A key thesis is that it is mistaken to believe that this wokiness on the part of corporate leftists is intended to bring in more profit by appealing to prog groupthink. They really do believe this crap and will double down every time until they’re bankrupt, and then blame their failure on white supremacy, bigotry, blah blah blah.

     
    • Will S.

      July 11, 2020 at 6:27 pm

      Yeah.

       
    • awildgoose

      July 11, 2020 at 8:48 pm

      I always thought the idea behind corporate Wokeness was to appeal to what they thought was a larger overall customer demographic, thus increasing profits.

       
      • Will S.

        July 11, 2020 at 8:58 pm

        I suspect progs sell it to their bosses that way…

         
  3. fuzziewuzziebear

    July 11, 2020 at 7:08 pm

    During the American Civil War, Brooks Brothers outfitted entire regiments. Prior to WWII, they were the place to go to buy uniforms.

     
    • Will S.

      July 11, 2020 at 8:57 pm

      Did they outfit just the Union, or also the Confederacy? 😉

       
      • fuzziewuzziebear

        July 11, 2020 at 9:02 pm

        To answer your question seriously, it was expensive being a colonel back then. He had to buy all the uniforms. Some opted for maximum quality. I think they were New York regiments.
        It is my guess that the South had their own sources.

         
      • Will S.

        July 11, 2020 at 10:04 pm

        Ah.

         
  4. feeriker

    July 11, 2020 at 10:29 pm

    I had no idea BB sold women’s clothing. Has it always done this?

     
    • Will S.

      July 11, 2020 at 10:44 pm

      Sometime after 1988, it seems, from the linked thread.

       
      • feeriker

        July 11, 2020 at 11:48 pm

        Now to the downfall: BB ended it’s 170 year reign as an American owned brand when it was acquired by British firm Marks & Spencer in 1988.

        That figures. Pandering to women was part of the first stage of the downfall.

         
      • Will S.

        July 12, 2020 at 1:21 am

        Yep.

         

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