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The choice of a new generation?

20 May

 

10 responses to “The choice of a new generation?

  1. fuzziewuzziebear

    May 21, 2020 at 12:09 am

    I don’t know what to think. I don’t consume Pepsi products. It does look like they are endorsing Covid-19 or endorsing the testing, which is horribly inaccurate.

     
    • feeriker

      May 21, 2020 at 3:34 am

      I stopped drinking carbonated sugary beverages years ago, but when I did, Pepsi was my favorite cola. Even if I still drank soda today, I’d quit cold turkey based solely on how thoroughly woke/converged Pepsi has become just in the last decade.

       
      • fuzziewuzziebear

        May 21, 2020 at 3:49 am

        I think Pepsi has been on this road since they used Michael J. Fox as a spokesman. Why do it at all? If the issue has nothing to do with your business and it is likely to raise the ire of someone, there is only downside. What Gillette did was insane.

         
      • Jack

        May 21, 2020 at 4:14 am

        These large corporations can do this (for a while) because they’ve cornered the market on an American staple product. Coke and Pepsi own practically all of the beverage industry. Anyone who drinks any soft drink or sports drink is giving them money. Smaller companies can’t compete. It’s essentially a defacto monopoly. Are there any beverage companies that are not owned by them?

         
    • Will S.

      May 21, 2020 at 3:41 pm

      They’re sponsoring testing, but associating it too closely with an advertising-style pic of their pop, oddly juxtaposing something they market as refreshing and desirable with something that is necessary perhaps but grim. It’s just jarring.

      “We’re helping you, but don’t forget to enjoy our product; see how appealing it is, during a pandemic?”

       
  2. Adam

    May 21, 2020 at 12:10 am

    Covid-1984

     
  3. fuzziewuzziebear

    May 22, 2020 at 2:14 am

    Jack,
    You are overlooking 7-UP. Still, it is not anywhere near what it was in the past. Mega companies are not good. At the least, they either reduce competition or selection.

     
  4. fuzziewuzziebear

    May 22, 2020 at 2:17 am

    Will S.,
    I think they are undercutting their power as an advertiser by putting their image everywhere. It is bound to be ignored.

     

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