Beyond Meat and KFC have revealed that their Beyond Fried Chicken test in Atlanta sold out in less than five hours on August 27th, with lines “wrapped around the restaurant” from the moment the store opened. Restaurants only have so much food to go around in general, but this was apparently no mean feat — KFC sold as much of the meatless ‘chicken’ as it typically sells popcorn chicken in a week.
KFC plans to study the results of the test to decide what happens next, which could include a larger test or a full-fledged rollout. Although it didn’t say what criteria would be involved, it’s not necessarily a matter of looking at the lineups — KFC likely wants signs that people liked Beyond Fried Chicken enough to come back, not just that they were willing to give it a try.
I hope it was just the novelty, and paid social media ‘influencer’ shills; I hope if they’re dumb enough to roll this out that they lose millions on it…