Bring it, I say. Budweiser is a shitty beer anyway; this will alienate their core customers (like the Gillette ad did) while not attracting ‘cool wine aunts’ to drink it, so it will be counterproductive.
It’s beautiful when Woke Capitalism undermines and destroys itself through its insanity.
Ad Age explains that Budweiser has reworked old ads to make them more empowering for women:
The campaign, released today in conjunction with International Women’s Day, features full-page color ads in The New York Times, Chicago Tribune and Los Angeles Times that juxtapose sexist Bud print ads from the 1950s and 60s with updated versions portraying women in empowered roles.
But the new ads have a pathos to them. Where the women in the old ads were serving and loving, with one exception the women in the new ads are ugly feminists with no men in the picture. Out is a picture of a woman proudly preparing a delicious dinner for her and her husband with the caption:
Big appetite… dinner is almost ready and it sure smells good. Loosen your tie and enjoy your Budweiser.
In is a woman drinking alone on a Friday night eating takeout with…
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