Cultural Hallmarxism

13 May

I was in some greeting card stores recently, shopping for a Mother’s Day card, as one does.

This of course was not a new practice for me; I do so every year.

But, for whatever reason, something leapt out at me, over and over, that struck me as new, something I hadn’t previously noticed.

Among the plethora of cards invoking simple sentiments along the lines of “Thanks, Mom, for everything; I love you; Happy Mother’s Day!”, and the like – many much more maudlin and sentimental versions of the same, which I dislike, since that’s not me – there were of course other kinds. Humourous ones, mostly, for those who don’t do sentimental, or who want to keep it light.

What I noticed, looking at some of the more humour-oriented Mother’s Day cards, was something that I may have noticed occasionally before, but this time, it was so prevalent, across the different kinds of Mother’s Day cards (some for kids to give; others for husbands to give wives, etc.), that I couldn’t help but notice.

And that was, a jokey-tone but no doubt serious promotion of the idea that the wife and mother is the head of the household; not the husband and father.

Seriously: I didn’t try to count them, but over and over, in two different stores, different card companies, this concept.

For instance, I saw a card, meant to be from a son, that had on the front cover, a mock-up of the seal of the U.S. president, but this one declared mom as ‘Head of the Household’.

I saw another, meant for a husband to give his wife, that ‘boasted’ that the best perk of their common enterprise was that ‘I get to sleep with the boss’ (as if that would happen often for any guy who put his wife up on such a pedestal). I remember a woman at a church I used to attend in another city I lived in who worked in her husband’s business as a secretary and book-keeper making that joke, and I found it amusing; I have heard other wives who work for their husbands’ businesses make the same joke. But I fail to find the prospect of a husband saying it in a greeting card (talking not about an actual business but rather the business of a family) funny. Perhaps I’ve lost my sense of humour. Or perhaps I’ve heard one two many husbands say, at the end of a ‘boys night out’ or the like, “Well, gotta go; the Boss is waiting”, which also rubs me the wrong way…

Anyway, those were just two examples, but I saw several. Over and over. It was enough to notice this time, if it hadn’t been that bad before, and I don’t think it had been, in previous years.

But it is now. To anyone who has eyes to see, and a mind to accept and not rationalize it away as ‘just a joke’.

It isn’t.

Anyway, to all patriarchal mothers out there who look up to and respect their husbands, the fathers of their children, and do not look down on them in any way, and who recognize paterfamilias as God’s Biblically-ordained order for the human race, I do sincerely wish you a Happy and blessed Mother’s Day tomorrow.

May you get to enjoy all of the perks of your highest calling as a woman, that of a wife and mother, including of course sleeping with your boss regularly and as often as he desires. 😉


7 responses to “Cultural Hallmarxism

  1. feeriker

    May 13, 2017 at 10:52 pm

    When you consider the type of person who writes these cards for a living (i.e., the kind of person, almost ALWAYS a woman, who went into weepy hysterics and mourning when Hitlery didn’t win the 2016 election), it should come as no surprise that their “art” reflects the nihilist trashiness of the culture. As for Hallmarx, they know what sells, who buys most of it (that would be women), and cater to their market’s wants, no matter how repulsive.

    By the way, Will, what the heck are doing BUYING an overpriced paper card that puts money in the pockets of Marxist-feminist harridans? How 20th Century of you! There are plenty of eCard sites where you can send nice electronic cards for FREE (here’s one I use all the time: ( ).

    • Will S.

      May 13, 2017 at 10:57 pm

      Thanks. I have in fact used such sites to send electronic cards to some people, but I still prefer to send regular cards to others, though I’m beginning to think maybe I might reconsider…

  2. Vanamee

    May 13, 2017 at 11:02 pm

    It was just a matter of time before it trickled down to the greeting card industry. Verbal ‘boss’ jokes are a red flag, a sign of undue, unquestioned submissiveness, but written out like that it’s just pathetic and emasculating, but also dangerous — that attitude will either slowly erode the marital relationship going forward, or damage how the child will approach relationships when the time comes.

    I imagine some of these cards are meant for the single moms, a condition that (in a few, rare cases… like widowhood) may be admirable, but nothing ideal or to be emulated.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s