Google and Alphabet now freer to be more evil

07 Oct

Unlike Google, Alphabet is now free to be EVIL“:

THE famous “don’t be evil” mantra from the Google code of conduct has vanished from the US technology firm’s new holding firm, Alphabet.

The code of conduct at Alphabet is not quite as strict as it used to be for good ol’ Google.

Following a corporate reshuffle at Google – the US technology firm is now under the wing of a brand-new holding company called Alphabet.


In a nutshell, Google still exists – but is now a simply a smaller cog inside a much larger company. And this company comes with a brand-new look, website and ethics policy.

Alphabet has chosen not to adopt the ethics policy which was created for Google (and still holds true for the search firm).

Instead of the iconic “don’t be evil” warning to employees found in the Google code of conduct, Alphabet simply warns people to “obey the law”.

The new holding company also tells its employees and employees of its subsidiaries to “avoid conflicts of interest”, “ensure financial integrity”, “follow the law, act honourably, and treat each other with respect.”

Thanks to the recent corporate reshuffle, each of the Alphabet subsidiaries can now have their own code of conduct, rather than be subject to Google’s, as they were in the past.


Though I’d argue that any company that embraces the progressive zeitgeist in any capacity, whether cheerleading ‘diversity’, i.e. ‘gay pride’, ‘gay marriage’ and that ‘lifestyle’ in their advertising, or offering ‘spousal’ benefits of such kind for their employees, or explicitly covering abortion in their medical plans for employees, or opposing us traditionalists who oppose such things, boycotting business with our kind, agitating politically for prog causes, firing employees with non-prog views, etc., have already explicitly embraced evil.

That includes Google or Alphabet or whatever they want to call themselves tomorrow, as well as a host of other companies. (e.g. see here, here, here, here, here, here, herehere, here, and here, for just a few examples.)

Any company that explicitly takes the wrong side in the Culture War, rather than being strictly neutral in order to try to obtain business from anyone, is evil, whether or not they realize it.

(Of course, there are other ways companies can be evil too: by exploiting workers, by breaking laws, etc. But companies rarely openly celebrate their involvement in such practices, unlike prog companies all too eager to wave their rainbow flags…)


3 responses to “Google and Alphabet now freer to be more evil

  1. Eric

    October 8, 2015 at 6:26 am

    In the Prog ideal, obeying the law and doing evil amount to the same thing.

  2. Will S.

    October 8, 2015 at 9:57 am

    Indeed, no contradiction whatsoever.


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