So they’re spending money to air a PSA about it during the Superbowl on Sunday.
This, of course, is the same organization that thinks you aren’t sufficiently aware of breast cancer, and so has everything from players to playing fields decked out in hot pink every October.
They think you’re stupid, and either hate or don’t care about women at all, and need indoctrination.
They’re counting on you to not say, “Aw; fuck this! That’s it; I’m done!”, and do something else with your time and money, from now on.
So don’t let them down; keep watching, and buying the products advertised during the commercial breaks!
Or, you could liberate yourself from their bullshit, completely.