Baby onesies at a Target store that label little boys as future superheroes and little girls as their dating partners has sparked online outrage after two University of Waterloo professors called attention to their message.
Christine Logel, an assistant professor of social psychology, found the pair of onesies at a Waterloo Target while shopping for toys for her two daughters on Sunday.
“Sadly, I was not surprised. I have come across things like this before, but I expected better of Target,” said Logel.
When Logel showed the photo she took to a store manager, she says the manager’s reaction was along the lines of, “Awww, cute.”
Logel posted the photo on her Facebook page, hoping to attract attention to what she felt was a troubling message. A fellow professor, Aimee Morrison, then offered to tweet the photo in order to galvanize her followers, many of whom share an interest in comics and feminism. Morrison is an English language and literature professor.
“It’s the juxtaposition of the two articles that really sort of frames this whole feminist critique that says women are judged powerful by who they date, and men get to be powerful in their own rights,” said Morrison.
“We were kind of appalled to see this message being inscribed literally on the bodies of pretty much indistinguishable infants. They’re chubby, they’re bald, they have giant heads, they drool and they poop in diapers all day. They’re not dating anybody, but these messages are so powerful and they start so young that it seemed really noteworthy.”
Blah blah blah…
I dislike the baby girl one because of the asininity of having an outfit whose message implies that a baby girl is ‘dating’ anyone, plus the promotion of the idea that for women, only men who are ‘heroes’ are worth dating…
I think those are far better reasons to dislike it. But then, I’m not a tenured feminist prof…