SAN FRANCISCO – Burger King has come out of the closet in full support of the homosexual lifestyle, and is now even naming a hamburger to prove just how ‘proud’ it is of the sin.
The fast food chain is launching what it is calling “The Proud Whopper,” which is enclosed in a rainbow-colored wrapper with the inscription: “We are all the same inside.”
The burger in its colorful packaging will be sold through July 3 at one Burger King restaurant located in San Francisco, a city known for its celebration and promotion of homosexuality and where sexually-transmitted diseases well exceed the national average.
Last weekend, the fast food chain was a proud sponsor of the 44th annual San Francisco Pride Celebration & Parade, which also passed by its downtown restaurant where workers sold “Proud Whoppers” and handed out some 50,000 rainbow Burger King crowns that were worn by parade participants and spectators.
Fernando Machado’s senior vice president of global brand management at Burger King, who led the effort, said that it was first time that Burger King sponsored a “gay pride” event in the U.S., though it may have done so overseas.
Machado stated that highlighting this special burger as a part of the event “showcases who we are as a brand”.
“It shows how we, as a brand, believe in self-expression,” he stated.
According to Machado, all “Proud Whopper” sandwich sales will be donated to the Burger King McLamore Foundation to provide scholarships to openly homosexual high school seniors that will be graduating in 2015.
Machado says that there are no immediate plans to broaden the promotion, but hinted that the fast food chain “may consider something even bigger later on.”
Burger King is not the first major corporation to come out in support of homosexuality.
Chipotle, whose owner is openly homosexual, has sponsored floats in homosexual pride events nationwide. Additionally, Starbucks, whose CEO told a shareholder who objected to the company’s promotion of homosexuality last year that he could sell his shares, recently marked the 40th anniversary of Seattle Pride by flying an enormous 800 square foot rainbow flag over its headquarters in Seattle.
Burger King is now selling a ‘Proud Whopper’ in San Francisco as part of LGBT Pride Month, a burger in rainbow wrapping bearing the oddly juxtaposing tagline ‘We’re all the same on the inside’.
Part noble gesture (proceeds from the sandwich will help fund scholarships for LGBT high school graduates), part calculated targeting of the pink dollar (the buying power of gay consumers was estimated to be $743 billion in 2010), the Proud Whopper will be sold for a limited time in the city.
Its slogan attempts to convey the message that we’re all human beings of equal worth regardless of gender and sexuality, but draws odd comparisons with the burger itself.
It seems to suggest we’re all the same inside just like one of the brand’s Whoppers, i.e. identical due to mass production and made from meat that would probably make you shudder if you saw it pre-flame grilling.
In support of gay pride month, a San Francisco Burger King has begun selling Whoppers wrapped in rainbow-colored paper inscribed with the words, “We are all the same inside.”
The marketing campaign, which is limited to just one restaurant, has set off a firestorm of backlash among customers, with hundreds of people vowing to boycott the fast food chain.
“You can take that pride BS and shove it BK, me and my family are going somewhere else!” Dennis Chacon Neira wrote on the company’s Facebook page Tuesday. “and i will convince my friends NOT to eat at your restaurants, hope you go belly up!”
“I LOVE a Whopper, but I’ll never eat there again,” another Facebook user wrote.
“I’m done supporting Burger king,” added a third.
A vast majority of the 350+ Facebook comments regarding the burger, which will only be available for a matter of days, are negative.
People have also been sounding off on Twitter.
— HLWIII (@motorrader1) July 2, 2014
— Robert Brent Sowell (@RobertBrentSowe) July 2, 2014
— Brandon (@WILDMANBS) July 2, 2014
Burger King gives yet another reason to never eat at Burger King: http://t.co/G5mB3Nia4A
— Drew Whittington (@Drew_Whitt) July 2, 2014
Burger King joins the immoral to help destroy the US & changes wraper to 'Whopper Pride" I will never go to BK again http://t.co/HUsMz9CVFe
— Gator Dennis (@gatorDennis) July 2, 2014
The fast food chain is also being accused by some of pandering to the LGBT community.
Local blog SFist.com gave this title to a post on the campaign: “Burger King Panders To Gay Fast Food Fans With ‘Proud Whopper’ Stunt.”
Businessweek’s Venessa Wong pointed out in a related article that the buying power of gay consumers was estimated to be $743 billion in 2010.
Others weighed in on Twitter.
— matt dooley (@mdooley) July 2, 2014
— luis gonzalez (@erchepo) July 2, 2014
— D o n (@dwfaust) July 2, 2014
— MikeBates (@MikeBates) July 2, 2014
So Burger King are cashing in on being "gay-friendly" & are making a "Proud Whopper" for LGBT Pride month.
— Das Prinzesschen (@awhooker) July 2, 2014
The fast food chain is donating proceeds from the $4.29 “Proud Whopper” to college scholarships for lesbian, gay, bisexual, and transgender high school seniors who are graduating in 2015.
Time for a buycott of other places…