With two female mechanics on staff, the business is especially targeting women who apparently feel ripped off when they go to other garages…
Only Girls, which opened in May in the suburb of Saint-Ouen-l’Aumone, caters to women who feel they’ve been sold short and charged long by mechanics in traditional auto shops.
“When you’re a woman, it’s like you’ve got ‘sucker’ tattooed on your forehead,” says Sandrine Hautenne, one happy 42-year-old customer.
“One time, I went round to three different garages, and got three different estimates. Since then, I’ve sent my uncle to get estimates and – guess what? – the prices have dropped!”
From cam belt to brake pads, customer Sandrine got a 15-minute run-down on her car from a female mechanic. “If it had been a man, he wouldn’t have explained any of this to me,” she says.
Its waiting room is more akin to a beauty spa than traditional garage, with mauve-coloured wallpaper, hardwood floors, flickering candles and velvet sofas.
And they include such things as a beauty corner where customers can get a manicure or a massage while they wait; a children’s playroom, and, reading at their website, also a café with beverages and sandwiches…
Only Women sets its gender aims high, for customers and staff – but in at least one respect it is still traditional: its manager, Hdachi, is a man.
Ha! I guess some things never change… 😉
*Update: Evil Weasel has some interesting commentary on this; check it out.