The CBC story tells the story of why the site’s founder and owner started it in the first place:
Miller was doing agricultural marketing when he came up with the idea for the dating site in 2005. A divorced, female friend was having trouble meeting men while working long hours on her farm, and found suitors on other dating websites didn’t have a clue about what her life was like.
Aw, he wanted to help out a divorced female friend. How heroic.
Miller started promoting his new business with flyers at feed stores. At one point, he had to redesign the site when he realized most farmers had dial-up modems.
The little dating site that grew now has about 1.5 million members. With more high-speed Internet available now in rural areas, Miller says many farmers look for love on the site with their cell phones while riding on their tractors.
And the article describes how some Saskatchewan farmboy found love with some Manitoba farmgal two years older than him, with a little girl in tow, through using the website. (From the photo, a rather ample single mom, who says he’s the most sincere and genuine man a woman could find… No doubt. IMO, the guy looks a lot more handsome (albeit nerdy) than she is attractive; don’t know why he couldn’t find someone else…)
So, farmers, if you want divorced women, and plus-sized single moms from the country, you know where to go!