There’s another angle to this. It’s the result of feminization of society and culture. Awareness days are a very feminine way of dealing with a problem. Men do – they work to fix problems. Women whine and complain, hoping to get the attention of men who will then fix their complaint.
In our highly technical society, most men are also smart enough to know that if they don’t have the expertise to fix a problem, they just better get the hell out of the way and let those guys who know what they are doing do it. That doesn’t mean men do not sympathize with a woman who has breast cancer (or a man, for that matter, since men can also get breast cancer – although most don’t know that – but, of course, only a man can get prostate cancer).
But women think they are doing something to solve a problem by wearing a pink ribbon or wearing a t-shirt with some slogan on it. It gives them satisfaction and allows them to compartmentalize problems and put them out of the way. A man will work on a solution day and night until the problem is solved. A woman will wear her pink ribbon, dust herself off, and move on to the next task. She’s done her part. Next!
Of course that doesn’t even address the racket all these causes have become – the cancer industry and the rest. They really don’t want to find some easy, simple, cheap cure for cancer.
Interestingly, even some feminists are beginning to question ‘Pinktober’; the trailer below is for a documentary I saw this past spring at a Canadian film festival; it was well done, I have to say.